Frantic Blades
Digital marketing for a US blade brand selling online: social media management on Instagram and Facebook, Meta ad campaigns and SEO for the online store.
One look on every feed.
The Frantic Blades look is bold and rugged: heavy white capitals, a red accent and rich outdoor scenes that put each hand forged Damascus blade in context. We carried it into a consistent Instagram grid and matching Facebook and Instagram ad creative, so every post is instantly recognisable.
- Branded post, carousel and reel templates
- Feed and story ad creative for Meta campaigns
- Captions and hashtags written for US buyers
A strong product needs a louder voice online.
Frantic Blades sells blades online to customers across the United States. The brand needed a consistent social media presence, paid campaigns that bring qualified shoppers to the store, and product pages that can be found on Google. The Nest Mark took on all three as the brand’s digital marketing partner, working remotely across time zones.
- Social media strategy & monthly content calendar01
- Instagram & Facebook post, carousel and reel design02
- Meta ads setup, management & optimisation03
- SEO for the online store04
A full funnel on Facebook & Instagram.
Each campaign stage has its own audience, creative and objective, so budget follows the shopper from first scroll to checkout.
Reach US blade buyers
Interest and lookalike audiences in the United States see short video and reel ads.
Objective: reach & video viewsShow the range
Carousel ads present collections and product details to people who engaged.
Objective: traffic & engagementDrive purchases
Product ads with a clear “Shop now”, measured with the Meta Pixel and Conversions API.
Objective: salesBring shoppers back
Site visitors and cart abandoners see the products they viewed, with a reason to return.
Objective: sales from warm audiencesWhat we post, and why.
Product showcases
Clean, high contrast product shots that let the blade speak for itself.
Craft & detail
Close ups of steel, edges and handles that build confidence in quality.
Care & use
Care guides and practical tips that give followers a reason to save and share.
Launches & offers
New drops and seasonal promotions timed with the paid campaign calendar.
Found on Google, not just on feeds.
Social brings shoppers today; search brings them every day. We optimised the store for the way US buyers search for blades.
Keyword research
Product and category searches used by US blade buyers, grouped by buying intent.
Product pages
Search friendly titles, meta descriptions, product descriptions and image alt text.
Collections
Collection page copy and internal links that help Google understand the range.
Technical health
Page speed, indexing, sitemap and product schema checked and maintained.
Where it stands.
Frantic Blades now runs a consistent, branded presence on Instagram and Facebook, Meta ad campaigns structured by funnel stage, and an online store better prepared for Google search, all managed by one team.